Client: Matt McCarty LLC
Project: Article Illustrations + Design Assets
For this project I created a host of illustrations to be paired with blog post articles from Matt McCarty, a premier Technology Consultant and Advisor specializing in delivering tailored solutions that drive growth, innovation, and operational efficiency for businesses across various industries. My goal was to create a cohesive visual universe incorporating his existing branding as well as spearhead new imagery and characters that would appear across the rest of his platform on an individual scale. Process-wise, I'd read the next week's upcoming article and then leverage any imagery that stood out to then create the illustration that was to accompany it.
